Hello I’m Franziska

Portrait of Franziska

I’m a strategist, user advocate, manager, brand expert, and many things in between.

What do I do?
I help companies build the bridge between their business and customers.
How?
By enabling brands to create 🔥 products & services that delight their customers and make the world a better place. Sometimes a little bit better, sometimes a whole lot better.

In the work I do, I focus on two key areas:

  • Customer-driven strategy development

    I can help you to understand your (potential) customers better, identify their needs, and develop brand & business strategies to meet them.

  • Strategy-empowered product management

    Based on this strategic foundation, I can effectively help you to (re-)design, implement, and manage products and services that your users will love.

I believe that by combining these two areas I can support organizations to

unlock economic opportunities that create value for businesses, people, and the world.

So, if you need help in building brands or creating and managing products & services that cater to your customer’s true needs and indulge them in an experience that will make them want to always come back

hit me up

I’d love to have a chat.

What’s new?

Musings and newsings from, well, me. 🤷‍♀️